Credit where it’s due: Why B2B needs a digital credit upgrade

Read the latest research into the impact of digitisation and trade credit on growth and productivity.

image showing the front page of a PR report for iwocapay, b2b payment solution
PR report page stating b2b2 ecommerce businesses are 3x more likely to invest substantially in digitisation next year

Suppliers not investing in digitisation risk being left behind

As B2B shifts more towards ecommerce, suppliers with higher levels of digitisation are gaining a rapidly increasing advantage.

B2B suppliers that already offer an ecommerce option are 3x more likely to invest more in digitisation.
Considering these suppliers nearly double the number of orders via a digital platform than their less digital counterparts. This positive momentum has the potential to propel those investing far ahead of the pack.

Demand for trade credit is increasing faster than ever before

Trade credit has always been a driving force for B2B transaction volumes, giving essential purchasing power and flexibility to trade customers. However, economic conditions and tighter criteria from lenders have meant more trade customers asking for longer terms than ever before.

84% of businesses reported adjusting payment terms in 2024, compared to just 46% in 2020 during the pandemic.
Suppliers are equally more motivated to accommodate customer demands to stay competitive. Those relying on legacy trade credit models find themselves making a choice: take on more credit risk, or risk losing customers.

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PR page saying trade credit gives flexibility to businesses in the UK
PR page saying that digitisation and trade credit are both linked to higher productivity

Digitisation and the use of trade credit solutions are both linked to higher productivity

Digital trade credit has the potential to combine the efficiencies of scale and convenience of ecommerce with flexible financing. Businesses using digital trade credit gain the benefits of trade credit, as well as a reduction in the risks and administrative burden of managing payments.
Fully digitised businesses that offer digital trade credit solutions are, on average, 2.6x more productive than those that don’t.
In other words, they’re generating 2.6x more revenue per employee than their less digital counterpart.

Download the full report for the complete analysis on the changing expectations of trade customers and recommendations for B2B businesses to maximise their profitability while meeting these demands.

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image showing the front page of a PR report for iwocapay, b2b payment solution
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