Top online channels for small businesses

5

min read

Top online channels for small businesses

red wedge
grey wedge
yellow dot
grey line with green square
blue square

Top online channels SMEs use for their business (pre vs post pandemic)

Our findings compare business usage of online channels before and after the pandemic.

Top channels pre pandemicTop channels post pandemic
1. Company website 38%1. Company website 40%
2. Facebook 34%2. Facebook 37%
3. eBay 16%3. Instagram 19%
4. Instagram 15%4. eBay 15%
5. Amazon 9%5. Amazon 8%
6. Etsy 5% / Gumtree 5%6. Etsy 5% / Gumtree 5%

Use of TikTok by young business owners doubles during pandemic

  • One in ten business owners under the age of 44 (majority of millennials) now use Tiktok to market their business, up from 5% pre-pandemic
  • Small business usage of social media channels including Facebook, Instagram and TikTok has risen by 14 percentage points since the beginning of the pandemic

Full data available on request

{{flexi-loan="/components"}}

{{mca-cta-3="/components"}}

Article updated on:
May 20, 2022

Get started

  • Borrow up to £1,000,000
  • Repay early with no fees
  • From 1 day to 24 months
  • Applying won't affect your credit score
Apply now
red line and yellow circle

Other finance related topics

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

View all
Finance

Check business credit score

Your business credit score impacts your ability to access finance. Find out how to check your score, what it means, and how to improve it.

What is a good business credit score?

Your business credit score affects loan approvals, interest rates, and supplier relationships. Here’s what you need to know about scoring ranges, lender criteria, and improving your creditworthiness.

Finance

Company Credit Check Options for Small Businesses

When you're running a business, it pays to know who you're dealing with. That's when it's time to do a company credit check. Find out how they work and why they matter.

light blue wedge