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New research from iwoca reveals the overwhelming majority of UK SMEs are leveraging social media, as 97% say they use platforms to boost their business. The survey of SME owners, conducted by iwoca - one of Europe’s large SME lenders - shows Meta channels dominate the top four. Facebook leads as the top SME platform with 69% of SMEs on the network, while Instagram ranks second with 67%, and WhatsApp ranks fourth with 58% of firms using the channel.
iwoca’s inaugural Small Business Insights survey shows that more women may have sacrificed pay than men when starting a company.
This has been a year unlike any other for iwoca. So, as is tradition, we’ve taken a quick look back at what we’ve been up to over the past 12 months.
